- To pioneer and lead the future of accreditation in Africa and deliver services with a spirit of excellence.
- To create an impartial and transparent mechanism for organisations to independently demonstrate their competence and facilitate the beneficial exchange of goods, services and knowledge, and provide a service that is recognised as equatable to best international practice while reflecting the demographics of South Africa in all that we do.
- EXCELLENCE We are a company dedicated to excellence in service delivery through investing in a competent knowledge based institution aimed at exceeding customer expectations.
- INTEGRITY We understand that our strength is based on trust and therefore are consistent in our deeds, principles and outcomes, and act with honesty and respect without compromising the truth.
- INNOVATION We are a forward thinking company and have the courage and confidence to come up with creative ways in accreditation development.
- DEDICATION As a team we are committed and passionate about our work and take ownership in all that we do.
- SOCIAL We are a company that cares, therefore invest in our people, our communities and environment.